Ogilvy (advertising firm) Gets More Efficient At Moving Huge Files
Ogilvy & Mather Worldwide is highly dependent on its ability to quickly move large digital files around the world, so the advertising and marketing company’s IT group introduced Web Transporter 1.0, a desktop digital asset transfer and distribution system. People drag and drop assets onto the Transporter, which delivers the assets in the background, up to a file size of 20 GB. Web Transporter automatically reads off a centralized rules engine and follows full business continuity rules, with meta information from these assets residing in more than one location on the Transporter grid.

Web Transporter ensures that each asset is given a digital fingerprint; if the system recognizes an exact match on the grid database, the file won’t upload, thus saving valuable computing resources and bandwidth. The system instead generates a URL based on the existence of the file already online.